In our quest to achieve glowing, beautiful, and youthful skin, you must have heard these desi totkas from our elders. …

WILL INFLUENCER MARKETING OVERSHADOW THE CONVENTIONAL MARKETING IN PAKISTAN? Influencers yield a ton of power. They stimulate change just by affecting the purchasing decisions of their audience. Social media influencers are the people who have gained prominence on various social media platforms, namely YouTube, Instagram, Facebook, Snapchat, and Tik Tok. WHAT IS INFLUENCER MARKETING? …